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Kristin Phillips
Brand Design Lead
I'm a senior brand designer with a decade of experience crafting scalable brand systems for growth-stage companies in New York City. Since 2014, I've worked with a diverse group of health, finance + technology startups, spearheading the development of budding brands into multi-channel visual languages, supporting growth, and building delightful user experiences.
Contact
Email
Location
kophilli@gmail.com
New York, NY
Skills & Experience
Collaborating closely with marketing and growth teams since 2014
Seed-stage and Series A brand-building
Design systems for scaling businesses
Working with founder teams to develop communication design frameworks
Richer content creation using animation, motion design, generative art and video
Software
Figma (Auto layout obsessive
)
Adobe Creative Suite:  Photoshop · Illustrator · InDesign
3D & Motion Design:  AfterEffects · Lottie · Blender · Spline
AI & Generative Technologies: DALL·E · Midjourney · Runway 
CMS:  Framer · Storyblok · Builder.io · Webflow
Earned

Brand Design Lead

Earned is creating the financial advisory doctors deserve.

Earned is a specialized wealth advisory tailor-made for doctors, offering a range of products and services to help them build a brighter financial future. As Design Lead, I spearheaded the evolution of the Earned brand, crafting a flexible, multi-channel design system that ensured effective communication across all platforms.

A modular design system helped us empower the business with effective, beautiful communications.

As the sole in-house creative at Earned, I developed a modular design system that adapted seamlessly across various marketing materials—from web to sales decks. This system supported our direct-to-consumer and business-to-business strategies, enabling rapid deployment of customized marketing solutions while maintaining brand integrity.

about me
I’m a multi-disciplinary designer solving problems with design thinking, and making images for the sheer joy of it.
Contact
Email
kophilli@gmail.com
These are the things I believe in: fresh air, keeping an open mind, being kind to animals, and finding outlets for artistic expression every day.
In my spare time, I’m renovating an 1833 Greek Revival Colonial in a village of 300, and enjoying peeling back the layers of history as I steward the home toward its third century.
I also explore methods of image-making using AI, 3D, and motion design. I’m currently experimenting with AI as a tool for art direction, and unpacking the aesthetics of past design movements using neural image generation tools. You can follow the process on Instagram @paperletstudio.